Compare the Market and the University of Cambridge, represented by the Cambridge Centre for Data-Driven Discovery (C2D3), have signed a strategic Memorandum of Understanding to establishing a long-term academic partnership focused on research and training for social benefit. The signing, on 9 July, was accompanied by a ceremony attended by both organisations.

The agreement marks the beginning of a multi-year collaboration that will see joint work on a range of activities, from co-developed research projects, to specialised training programmes aimed at developing the highest levels of technical skills in data science and Artificial Intelligence (AI).

Rooted in a shared mission to make positive societal change through innovation, the partnership reflects the complementary strenghts of Compare the Market's industry expertise and University's academic excellence. The MoU sets out a framework for joint initiatives that harness cutting-edge research, support skills development, and create new opportunities for students and professionals.

C2D3, the University's Interdisciplinary Research Centre for data science and AI, plays a central role in the planned joint initiatives through its expertise in cross-disciplinary research, its engagement with Early Career Researchers, and its commitment to skills development via dedicated training programmes.

Professor Colm-Cille Caulfield, Co-Chair of C2D3, University of Cambridge said:

"This MoU reflects our shared vision: to explore opportunities for enabling research, knowledge exchange, and training; to foster innovation in the use of data; and to contribute to the development of ethical and effective data science and AI practices. The University's mission to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence is reflected in our shared strategic vision with Compare the Market".

Sam Jones, Chief Operating Officer of Compare the Market said:

"Our purpose at Compare the Market is to make great financial decision-making a breeze for everyone and, in a world of rapidly evolving technology and AI, our ambition is to provide the trusted layer of intelligence that guides, safeguards, and supports customers, financial institutions and global AI models. We call this Safe Financial Intelligence.

Our partnerships is so exciting because it brings together Cambridge's world-class research, and our real-world scale and trust: 36 million customers, 900 financial partners, 10 billion price updates, and 2.2 trillion data points each year. This is more than a technical collaboration, it's about setting the standard for what responsible, high-impact AI should look like in financial services. We believe the combination of world class science, trust and transparency, data scale and technology mean that UK can lead the European agenda in Safe Financial Intelligence."